Company Profile

Genuine Cable Group (GCG) is a major value-added distributor of wire, cable and related products to a variety of niche markets through well-known brands in the following segments:

  • Telecom/Broadband
  • Factory Automation
  • Naval and Ship-Building
  • Rail/Transit
  • Building Automation

Additionally GCG offers custom assembly, cutting and striping services.

GCG Has Targeted Business Segments with Well-Respected Brands Focused on:

  • Utilizing Expertise To Offer the Right Products and Solutions
  • Responsive Teams Able to Adapt to Meet Customer Needs
  • Collaborating with Suppliers and Across Segments to Serve You!

Our Mission

At GCG our mission is to make connections possible. We will utilize our knowledge and expertise to offer our customers the right wire, cable and related products they need to create connections among everyone, everywhere.

Our Vision

Our vision is to be the preferred source in every one of our market segments, known for being service-oriented, quick, nimble and adaptive, and focused on exceeding our customers’ expectations.

Our Values

Everything we do is guided by our core values of integrity, ethics and respect for customers, fellow associates, and supplier partners.

Our Foundational Elements

These Foundational Elements Are the Cornerstones of All Aspects of Our Business


Building Solid Customer Relationships
Partnering with Suppliers
Collaborating Across Departments


Focused on Continual Improvement
Responsive to Customer Needs
Quick and Nimble


Valuing All People

Genuine Cable Group Ownership

  • GCG was previously a part of Genuine Parts Company, a distributor of automotive replacement parts, industrial replacement parts and business products.
  • In October 2019, GCG was acquired by Audax, a private equity firm established in 1999.
  • Audax Group is a leading investor in U.S. middle market companies that has raised over $26B. The Audax team’s mission is to partner with management teams and financial sponsors to build long term value in the companies.

Why Choose GCG?

GCG is focused on enhancing the customer experience in every way so you can focus on meeting your objectives.
We Simplify The Complex Through:
  • Strategic Sourcing: GCG Has The Buying Power to Connecting Customers with The Right Solutions at The Right Price
  • Simplified Purchase Processes: System-to-System Purchasing For Every Size Organization, Including EDI Solutions
  • Wire & Cable Personalization: Bar Code and Part Number Labeling, Cutting, Coiling and Twisting, Striping, Dyeing and Tracing
  • Customized Inventory Management: Kitting, Consignment, Just-in-Time Inventory Programs and More