Genuine Cable Group

Genuine Cable Group has six premier brands:  Seacoast, Cobra Wire & Cable, Electro WireConnect-Air, CPS Broadband, and Empire. Two additional specialty groups, GCG Assemblies and GCG Broadband, round out the GCG wire, cable and connectivity offerings. These six business units extend into every market and industry, from data centers to harness assemblies, commercial shipboards to rail &  transit systems, oil rigs to wireless providers & contractors, and Naval defense to pleasure boating and the OEM industrial markets. Additionally, GCG offers value added solutions, like custom lengths, labeling and special assemblies, along with kitting and staging and emergency services.

Genuine Cable Group's Empire offers unique capabilities in the industrial robotics and automation markets.


As part of the Genuine Cable Group, Empire complements wide-ranging offerings in custom cable assemblies and further expands Genuine Cable Group's capabilities in the industrial robotics and automation markets.

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GCG Broadband is your source for network products and solutions.

GCG Broadband

GCG Broadband is dedicated to providing full solutions. With knowledgeable associates and a comprehensive inventory of products, our goal is 100% customer satisfaction. Allow GCG Broadband to be your source for product and material solutions.

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GCG Assemblies

GCG Assemblies is a manufacturer of custom electro-mechanical assemblies, cable assemblies, and box builds. Our 75,000 square foot modern manufacturing facility is located in Leominster, MA, where we have been in business for over 25 years.

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Seacoast, part of the Genuine Cable Group, is a specialty distributor of cable and associated electrical and electronic products for the military and shipbuilding industry, the oil and gas industry, and industrial markets.

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Since 1978, Connect-Air has been a leader in supplying electronic cable for the building automation markets and cable assemblies. Connect-Air was acquired by EIS, Inc. in April of 2015 and is now part of the Genuine Cable Group. Its experienced staff and vast resources allows Connect-Air to meet even the most difficult interconnection needs. Eleven strategically-located warehouses ensure timely delivery of inventory.

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Cobra Wire & Cable

Cobra Wire & Cable, a world leader in the wire and cable industry, was founded in 1988. Cobra was acquired by EIS, Inc. in 2011 and became part of the Genuine Cable Group. Cobra’s specialty markets include the Pleasure Craft Marine industry, the Industrial marketplace, Telecom, Data Center, and Battery markets.

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Since 1978, Electro Wire has been building its reputation on a commitment of respect for its customers. Today, Electro Wire continues its journey providing the highest quality wire and cable products in the industry. Electro Wire prides itself on its close relationships with leading manufacturers. These relationships have enabled Electro Wire to distribute premium cable products, like Exane® transit cable and TelcoFlex® telecom power cable.

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CPS Broadband

CPS Broadband serves customers who build infrastructure used for broadband cable TV and data, wireline and wireless network service providers, and more.

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